Tuesday, October 29, 2013
Are Pirates Beneficial to Sales?
Digital piracy for most people has a negative connotation. Current marketing changes suggest digital piracy may not be as bad as people think. Marketing is changing more and more towards social networking. The best way for me to find songs is through my friends. If I like the song enough then I buy it. This strategy is quite successful because of how connected we all are. If my friend in Pittsburgh, PA found a great song, they can share it with me here in Utah. The more people share interests and passions, the more money companies make. Yes, this still means if I want to make a random mix cd for someone that I will burn the relevant songs. The loss of money due to sharing songs is small compared to the increase that companies make from artists going viral through social media. I would love to see the piracy laws toned down or even removed.
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Interestingly enough, iTunes used to include strong DRM with heavy restrictions. Today, the files from iTunes come without digital restrictions. The laws may stay the same, but it appears iTunes has not interest in strictly enforcing them.
ReplyDeleteI know personally that things like piratebay have never stopped me from purchasing something I would have otherwise purchased, and often allow me to "test the water" before taking the full on plunge into a potentially large game/music/video purchase. Maybe we should all just move to Sweden.
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