How far is too far when it comes to advertisements? A company in South Korea is creating an interactive software that will be used in malls to customize advertisements to the user. They are trying to use facial recognition in their attempt to customize these advertisements. In a world where we are being bombarded with advertisements through apps, social media, and soon to be facial recognition, how far will companies go to make the sale? This new technology scares me because it makes me think we are heading towards the movie Minority Report. I for one don't like how intimate companies are becoming with what I am interested in and looking for. I think advertising agencies are pushing the boundaries and that there needs to be limits.
http://online.wsj.com/article/SB10000872396390444897304578044322254166986.html
I hate the idea of companies holding information about me to try and sell things to me.
ReplyDeleteThere is a guy at my company who wants to do this kind of thing. I think it's creepy.
ReplyDeleteThe whole facial recognition thing really scares me. Whats scariest about it is all the personal data on a person that becomes available in one place. One little slip in security and all the information is now being sold to the highest bidder.
ReplyDeleteThis isn't just immoral, it's also likely illegal. You cannot consent to a company's terms of service just because they pointed a camera at you.
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